This year, Mark Cuban’s Mark Cuban portfolio company Unite Genomics announced a new partnership that the company claims will help the company customize and configure patient treatment insights based on their medical histories and identify potential gaps in care. The firm announced on Monday that its direct-to-consumer system uses artificial intelligence to look at the health care that patients might have received and inform them of any tests or treatments that might be unavailable. The technology, which is already in use for ALS, some cancers, and other rare diseases, enables a new trend in individual relationship: By giving patients a system to discuss their medical records and then assess the treatment data to inform them of potentially missing tests and treatments, Unite’s partners take an active role in care discussions. The California-based platform for personal engagement and health analytics announced in a statement that its most recent pharmaceutical partner will incorporate the AI-enhanced medical listening technology instantly into their patient engagement efforts. Patients may agree to allow Unite’s program to access and integrate their health data from multiple companies, Theo Ahadome, Unite’s chief business official told Healthcare IT News on Wednesday. He said that 90 % of U. S. people would be able to get their electronic health records available through the company’s program. Thanks to the 21st Century Cures Act and its requirement that care providers give people access to their data, Unite has access to patient information from more than 12, 000 wellness systems. The system you buy more than 1500+ EHR information components, according to Unite’s website. Sharing consolidated medical records with a new supplier is a much quicker way to request them from several providers, who may all be faxing medical record data, according to Ahadome, Ahadome explained. The DTP system even analyzes patient medical records and doctor notes to provide personalized insights through relational AI that could help their treatment journeys. According to Hadome, it is being used through existing partnerships to evaluate treatment gaps involving chest and lung cancers and rare diseases, such as Sind and muscular dystrophy. Unite said on its site that it leverages world-class AI systems to know the patient’s attention and make suggestions. It is trained on accepted checklists – like health guidelines and approved U. S. Food and Drug Administration care names – to comprehend what” may be happening” in a patient’s treatment, according to Ahadome. As a client, “you might want to inquire questions, for as,’ Am I getting the best possible care for my problem?’ and that’s where it gets more interesting”, he said. According to the National Comprehensive Cancer Network’s best practices guidelines, a patient who has been diagnosed with breast cancer should undergo a diagnostic biological panel test. ” If that has not been done for some reason, we can place that out”, Ahadome said. Of notice, there is no immediate purchase of therapy drugs. Unite and its partners claim that by analyzing individual risk aspects and using genAI to employ patients, they can reduce tension in the treatment process and may increase patient outcomes. ” Of course, we’re no prescribing, we’re no providing care. However, we’re providing you with information that you can finally relay to your doctor for discussion.” The patient may talk with their healthcare provider to receive therapy that the patient believes is appropriate,” he said. Based on its partnerships, Unite provides individuals with certain knowledge. The AI might make the suggestion that acne patients who are taking topicals or creams may require systemic treatments, and it might also be informed about the FDA-approved oral or biologic medications. ” Next the patient has to get that information to their doctors to have that conversation”, Ahadome said. He noted that medical listening might be able to treat all severe illnesses and cancer. Over the next year, he continued,” Unite plans to expand operations for cardio conditions, additional cancers, and more” in cases where a patient has multidisciplinary care team or may receive care from multiple different institutions. The greater trend is” clinical listening” through direct patient contact, which would make it easier for people to get treatment at crucial points in their care adventures. Members of Congress and other parties are concerned about the potential conflict of interest for pharmaceutical companies offering immediate sales, even though DTP systems may enable patients to argue for the best possible care options. With companions like Instacart and Zocdoc, Pfizer pledged to lower the cost of specialty medications and make it simpler to get access to daily care on a user-friendly, web-based system aimed solely at consumers in August. The DTP room, dubbed PfizerForAll, enables patients to talk to a doctor at UpScript or schedule an appointment on Zocdoc and receive assistance regarding before authorizations for medications using their existing health insurance and pharmacist programs. According to Forbes, the emergence of the practice of selling directly to consumers by pharmaceutical companies could potentially obstruct doctors ‘ first-hand knowledge of patients ‘ medical histories and comorbidities. Recently, politicians have questioned pharmaceutical companies about their access to virtual attention. Four legislators, led by U.S. Senate Majority Whip Dick Durbin, D-Ill., addressed concerns about the potential for inappropriate dispensing that would increase spending on federal healthcare plans in a letter to the Executives of Pfizer and Eli Lilly. The Anti-Kickback Statute forbids the deliberate payment of compensation to entice patients to recommend products or services under Medicare or Medicaid. ON THE RECORD” We created Unite to help close gaps in care and boost the healthcare system as a whole”, Taner Dagdelen, founder and CEO of Unite, said in a statement. ” We’re excited to expand its use to eczema, a disease with significant treatment problems and complex individual adventures, through this relationship “.Andrea Fox is senior director of Healthcare IT News. Email: afox@himss .org Healthcare IT News is a HIMSS Media publication.