It is a strong departure from the traditional business treasury’s cautious approach, which is typically focused on preserving cash rather than chasing higher returns. A couple of weeks after the national election, Joe Davy, chief executive of the advertising agency Banzai, sent an email to the company’s board of directors: He wanted Banzai to begin buying Bitcoin. For Banzai, a Nasdaq-listed organization known for its business conference solution, it appeared odd to take a leap into the carefree world of cryptocurrencies. But the election of Donald J. Trump, who embraced Bitcoin on the campaign trail, had galvanized the blockchain market and sent prices skyrocketing. Mr. Davy argued that the funding may protect the company’s income in case prices devalued the U. S. money, a common but frequently contested state made by crypto fans. On November 26, Banzai announced that it would invest up to 10 % of the money it held in its commercial government in Bitcoin. ( In its most recent quarterly report, the business reported$ 4.3 million in cash. ) ” It ended up being a very simple conversation”, Mr. Davy said in an interview. ” It makes sense to own this thing”.As the price of Bitcoin has soared, a small but growing number of businesses that have nothing to do with crypto — like Banzai — have started to build up stockpiles, linking their economic efficiency, at least in part, to dangerous digital money markets. The investments are a radical change from the traditional business Treasury department’s optimistic view, which usually involves protecting money rather than putting it on the line for a higher return. Regular, repetitive securities like money market funds and U.S. government bonds are standard reserve assets. ” I cannot understand how a risk-averse table could justify an investment in online resources, given we know they swing very significantly”, said Naresh Agarwal, an associate producer at the Association of Corporate Treasurers, a business organization. ” It is quite an opaque market” .We are having trouble retrieving the article content. In your browser’s settings, please enable JavaScript. Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times. Thank you for your patience while we verify access. Already a subscriber? Log in. Want all of The Times? Subscribe.