For years, the firm made money even as another carriers stumbled and went bankrupt. However, the airline has had to adapt to changes in weather vacation. Southwest Airlines started flying out of Bellingham, Washington, a growing area near the French border three years ago, with the goal of selling a lot of cards to people who have several different options when they travel. Bellingham, which is located between Seattle and Vancouver, British Columbia, had a lot of excitement as the aircraft added fresh nonstop flights to West Coast cities for reasonable prices. ” The group embraced them, and we loved having them”, said Rob Fix, the executive director of the Port of Bellingham, which oversees the airports. But the expansion did n’t work as planned. Southwest left Bellingham and a few other cities it had started serving during a bold period of growth earlier in the pandemic, markets it claimed were struggling, this time, facing unexpected costs and difficulties. The surrender was a telling turnaround for Southwest. The firm’s straightforward plan, which consisted of low-cost flights and good-quality service, was incredibly profitable for the next 50 years as different companies struggled. However, its handbook is deteriorating, which raises doubts about whether it can restore its momentum. ImageA aircraft preparing for flight at Bellingham. Southwest reported gains that were significantly lower than those of United Airlines and Delta Air Lines for the first nine weeks of the year. Record… The New York Times ‘ Miles Fortune reporter is having difficulty retrieving the article’s information. In your browser’s settings, kindly help Browser. Thank you for your patience while exposure is verified. If you are in Audience mode please leave and log into your Times accounts, or listen for all of The Times. Thank you for your patience while accessibility is verified. Now a customer? Register in. Want all of The Times? Subscribe.