​The’ Rocket Docket ‘ Judge Who Does Determine the Fate of Google’s Ad Technology

The decision by a federal prosecutor, Leonie Brinkema, in an antitrust situation over Google’s promotion technology may add to the online company’s woes. During a test in a Virginia court in September over Google’s dominance in advertising technologies, concepts and statements like a” second-price bidding”, “demand-side channels” and “header selling” frequently came up. The mysterious mechanics of online advertising were frequently understood within minutes by U.S. District Court for the Eastern District of Virginia determine Leonie M. Brinkema, who presided over the competitive situation. She also pushed attorneys to proceed when complaints or testimony ‘ repeated statements that she had already heard slowed down the proceedings. ” This go”, Judge Brinkema said again and again. Only three days were allotted for the test. In comparison, a monument competitive trial last year over Google’s search supremacy took 10 days. Another competitive trial over Google’s software business plans, a case brought by Epic Games, ran for a fortnight. In the late 1990s, a test involving Microsoft Antitrust lasted more than eight weeks. Judge Brinkema, 80, is then transferring the Google advertising tech case from her current position at the federal court known as the “rocket docket.” On Monday, she heard closing remarks from the Justice Department and a group of state, which brought the campaign technology circumstance, and from Google’s professionals. She stated earlier this year to the attorneys that she would employ closing arguments to respond to her final inquiries before making her choice, which is anticipated to occur in the upcoming month. One of the quickest dominance studies in recent years has been caused by her ruthless performance. If Judge Brinkema discovers that Google’s ad software assets were subverted, that could quickly add to the difficulties facing the search giant. The ad-tech section generated$ 31 billion last year for Alphabet, Google’s family business, or 10 percent of its profits. ImageThe Albert V. Bryan U. S. Courthouse, where the Google ad-technology competitive trial took place. Judge Leonie Brinkema was the first woman U. S. district judge in Alexandria, Va. Credit… Tom Brenner for The New York TimesWe are having difficulty retrieving the post information. In your browser’s settings, kindly help Browser. Thank you for your patience while exposure is verified. If you are in Audience mode please leave and log into your Times accounts, or listen for all of The Times. Thank you for your patience while exposure is verified. Now a customer? Register in. Want all of The Times? Subscribe. 

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